Meta · TikTok · Google

Kinetic Fitness — paid growth on Meta, TikTok & Google

Full-funnel paid + lifecycle rebuild with automated creative testing.

Meta · TikTok · Google

Illustrative sample project — a representative composite, not a disclosed client engagement.

Client
Kinetic Fitness
Industry
Fitness app & subscription
Timeline
Ongoing (6-month milestone)
Services used
The challenge

Where it started.

Kinetic Fitness was spending across Meta, TikTok, and Google, but nobody could say which spend actually drove signups. Attribution was a mess, creative fatigued faster than the team could replace it, and cost per acquisition was creeping up as budgets grew. Growth had stalled at a ceiling the founders couldn't see past.

The approach

How we built it.

01

Rebuilt account structure across Meta, TikTok & Google around a clear full-funnel strategy.

02

Stood up clean attribution so every dollar of spend could be traced to trials and subscriptions.

03

Launched an automated creative-testing system to keep a steady flow of fresh, winning ads.

04

Rebuilt onboarding and lifecycle flows to convert more trials into paying subscribers.

The solution

Where it landed.

With attribution finally trustworthy, the team could scale toward return instead of guessing. The creative-testing system kept fresh concepts flowing so performance never rode on a single fatiguing ad, and budget moved automatically toward what worked across all three channels. A rebuilt trial-to-paid journey lifted conversion on the back end, so more efficient acquisition compounded into more subscribers — and spend could grow without the economics falling apart.

The results

Numbers, moved.

4.1×
Return on ad spend

Full-funnel optimization and clean attribution lifted blended ROAS.

2.3×
Trial signups

A steady creative pipeline more than doubled top-of-funnel volume.

−34%
Cost per acquisition

Scaling toward return, not reach, brought CPA down as spend grew.

+29%
Trial-to-paid rate

Rebuilt onboarding converted more trials into paying subscribers.

"Senior people, zero fluff, and a dashboard that finally tied spend to revenue."
MR
Marcus Reed
Founder, Kinetic Fitness
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