Service

Ad Automation

Automated creative testing, budget pacing, and rules that scale winners around the clock.

1,400
Creatives tested / month
Book a strategy call
Overview

What we actually do here.

We build the automation layer that runs your ad accounts when no one's watching — testing creative at volume, pacing budget, and moving spend toward winners by rule instead of by hand. It's the difference between a media buyer glued to dashboards and a system that compounds while your team sleeps.

What’s included

Everything this discipline covers.

Automated creative-testing frameworks at scale

Rule-based budget pacing and reallocation

Auto-scaling of winners and auto-pausing of losers

Guardrails to protect efficiency as spend grows

Alerting and anomaly detection on account health

Reporting that shows what the rules did and why

How we work

Our approach.

A clear sequence, run the same way for every engagement so nothing falls through the gaps.

01 /

Define the economics

We set the thresholds that matter — target CPA, ROAS floors, spend ceilings — so automation optimizes to your P&L, not a generic template.

02 /

Build the testing engine

A structured pipeline that launches, measures, and graduates creative automatically, so volume of tests goes up while manual work goes down.

03 /

Wire the rules

Budget-pacing and scaling rules with guardrails that scale winners and cut losers the moment the data is clear — day or night.

04 /

Monitor & tune

Alerting catches anomalies early, and we tune the rule set as the account grows so efficiency holds at higher spend.

Deliverables

What lands in your hands.

  • A live creative-testing automation framework
  • Budget-pacing and scaling rule sets with guardrails
  • Account-health alerting and anomaly detection
  • A reporting view of automated actions and outcomes
  • A documented rule playbook your team can adjust
Why it works

What it changes for you.

01

Scale without the grind

Winners get budget and losers get cut automatically, so growth isn't capped by how many hours a buyer can stare at dashboards.

02

Efficiency that holds

Guardrails keep CPA and ROAS in bounds as spend climbs, protecting margin at scale.

03

Faster, cleaner decisions

Rules act on data the moment it's conclusive — no waiting for the next manual account review.

Questions

Good to know.

Still curious? The chatbot in the corner answers instantly — or book a call.

No — it removes the busywork so your buyer works on strategy and creative instead of babysitting budgets. The best results come from a skilled human setting direction and automation executing it relentlessly.
Primarily Meta and TikTok, where creative volume and pacing matter most, with Google where it fits. We build on native tools and our own logic depending on what the account needs.
Guardrails. Every rule has floors, ceilings, and safety checks, plus anomaly alerting — so the system scales aggressively within limits you've approved, and flags anything unusual fast.
Ready when you are

Let’s wire ad automation into your stack.

Tell us where you are today — we’ll map the shortest path to the outcome that matters.

Book a strategy call
Chat with Ellie 👋