Service

Performance Marketing

Paid media on Meta, TikTok & Google — tuned to ROAS and pipeline, never vanity metrics.

4.1×
Avg. return on ad spend
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Overview

What we actually do here.

We run full-funnel paid campaigns across Meta, TikTok, and Google — creative, targeting, and measurement working as one system. The goal is efficient, profitable growth: every dollar traced to a return, every campaign built to scale without breaking the economics.

What’s included

Everything this discipline covers.

Campaign strategy and account architecture across Meta, TikTok & Google

Performance creative — concepts, briefs, and iteration

Audience, targeting, and bidding strategy

Full-funnel measurement and attribution setup

Landing-page and offer optimization

Weekly optimization and spend-to-revenue reporting

How we work

Our approach.

A clear sequence, run the same way for every engagement so nothing falls through the gaps.

01 /

Account & funnel audit

We review spend, structure, creative, and tracking to find where budget is leaking and where the fastest efficient scale is hiding.

02 /

Creative & targeting system

A steady pipeline of tested creative mapped to clear audiences and offers — the two levers that actually move paid performance.

03 /

Full-funnel measurement

Clean attribution from click to purchase so decisions are made on real return, not platform-reported vanity numbers.

04 /

Scale the winners

We widen budget behind what's working and cut what isn't, holding efficiency as spend grows across channels.

Deliverables

What lands in your hands.

  • A structured, scalable account across your paid channels
  • A tested library of performance creative
  • Attribution and reporting wired to revenue
  • A weekly optimization cadence and readout
  • A documented scaling playbook
Why it works

What it changes for you.

01

Profitable, not just big

We optimize to ROAS and contribution margin, so scaling spend doesn't quietly erode your unit economics.

02

Creative that keeps working

A testing system means you're never one fatigued ad away from a bad month — the pipeline refreshes what performs.

03

One number to trust

Spend tied to revenue on a live dashboard, so you always know what your marketing is actually returning.

Questions

Good to know.

Still curious? The chatbot in the corner answers instantly — or book a call.

We work best with accounts spending from around $10k/mo, where there's enough signal to test and scale. Below that, we'll tell you honestly whether paid is the right lever yet.
Yes. Creative is the biggest driver of paid performance, so we concept, brief, and iterate on ad creative as a core part of the engagement — not an add-on.
Early efficiency signals usually appear within the first few weeks as we clean up structure and testing. Durable, scaled results build over the first two to three months.
Ready when you are

Let’s wire performance marketing into your stack.

Tell us where you are today — we’ll map the shortest path to the outcome that matters.

Book a strategy call
Chat with Ellie 👋