Illustrative sample project — a representative composite, not a disclosed client engagement.
Where it started.
Lumen wanted to scale ad spend across Meta and TikTok, but every push for more volume dragged efficiency down. Their small media team could only test and manage so many creatives by hand, so winners weren't found fast enough and budget lingered on ads that had already stopped working. Growth meant hiring — or accepting worse economics.
How we built it.
Built an automated creative-testing framework to launch and evaluate ads at high volume.
Set budget-pacing and scaling rules tied to target CPA and ROAS floors.
Added guardrails and anomaly alerting to protect efficiency as spend climbed.
Created reporting that showed exactly what the automation did and why.
Where it landed.
Automation took over the grind. The testing framework pushed creative through at a scale no manual team could match, graduating winners and cutting losers automatically the moment the data was clear. Budget-pacing rules moved spend toward what worked across Meta and TikTok around the clock, with guardrails holding CPA and ROAS inside approved limits as volume grew. Lumen scaled spend meaningfully without adding headcount — and without watching efficiency slide.
Numbers, moved.
Rule-based scaling held ROAS steady as spend increased.
Automated testing reached a volume no manual team could match.
Fast winner-scaling and loser-cutting drove CPA down sharply.
Budget grew without a matching drop in efficiency.
"Senior people, zero fluff, and a dashboard that finally tied spend to revenue."
Want a system like this for your brand?
Tell us the goal — we’ll map the shortest path to a result like Lumen DTC’s.