Illustrative sample project — a representative composite, not a disclosed client engagement.
Where it started.
Nova Retail had outgrown its aging Shopify theme. Pages were slow, the mobile checkout leaked customers, and a small support team was buried under repetitive questions about sizing, orders, and returns. Traffic was healthy and growing, but too little of it converted — and every new campaign just poured more visitors into a funnel that couldn't hold them.
How we built it.
Rebuilt the storefront headless on Shopify (Hydrogen) for speed and full control of the shopping experience.
Ran structured CRO experiments on the PDP, cart, and checkout to fix the biggest conversion leaks first.
Built a 24/7 AI concierge across web and WhatsApp, grounded in product, sizing, and order data with human handoff.
Wired lifecycle email and SMS flows to lift repeat purchase and lifetime value.
Where it landed.
The rebuilt headless store cut load times dramatically and turned the checkout into a smooth, mobile-first flow. The AI concierge absorbed the flood of routine questions — sizing, order status, returns — resolving them instantly and passing genuine edge cases to the support team with full context. With faster pages, a cleaner funnel, and retention flows compounding behind it, Nova converted more of the traffic it already had and raised the value of every order.
Numbers, moved.
Merchandising and bundling on the rebuilt PDP lifted basket size.
A faster storefront and streamlined checkout more than doubled conversion.
The AI concierge resolved routine questions before they reached the team.
The headless rebuild brought store speed well within Core Web Vitals targets.
"They didn't hand us a chatbot — they handed us a revenue channel that runs itself."
Want a system like this for your brand?
Tell us the goal — we’ll map the shortest path to a result like Nova Retail’s.